Piuarch designs the new Leone Factory in Turin
We are happy to announce our collaboration with the Piedmontese confectionery company Leone for the new production plant. This step marks a milestone in the evolution of the brand and aims to attract consumers, both Italian and international, allowing them to experience first-hand the colourful world of Leone, famous for its iconic pastilles, candies and top-quality chocolate.
Designed by Piuarch, the Factory, the company’s second, will house the entire Leone world, from the earliest stages of production to packaging, and is set to become a real destination in the area.
The facility, which will be Leed Gold certified, will feature a large lobby where the shop, cafeteria, reception, and “greenhouse“, a circular area from which the route will begin, allowing the public to come in touch with the production of pastilles and all the other Leone confectionery. Thanks to the large windows, visitors will be able to observe the two areas dedicated respectively to candies – Leone’s “core business” – and chocolate, discovering the manufacturing processes up close. Moreover, the public will be able to immerse themselves in the taste and beauty of the Leone world, becoming the true protagonist of a multi-sensory itinerary developed on two floors. The completion is scheduled for 2025.