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Retail

UNIQLO Entrance Box

The Entrance Box of the new Milanese UNIQLO store in the district of Portanuova is a light volume, transparent and perfectly integrated in the context of the Gae Aulenti square, one of the most interesting examples of the city’s urban regeneration.   The sales point, occupying the basement floor, is accessed from the square through a glass Entrance Box whose design project has been entrusted to Piuarch.The 10×9 sq. m volume, with its curvy shape and gently rounded lines, is engaged in an on-going dialogue with the surrounding buildings and spaces, facilitating the piazza’s pedestrian flow.

The door and store windows enable passers-by to see right through the building almost, without any disruption in their use of the square. Enclosing the store windows, lift and elevators leading to the retail space, the Box has a ‘double skin’ facade which emphasizes the lightness of the structure and its open dialogue with the surrounding space, thanks to carefully studied transparent effects and well-calibrated solids and voids. The gap between the two facades, characterized by different depths, offers the possibility to play, not only with transparency, but also with the introduction of colour.  The extra clear glass windows alternate with a translucent U-glass surface, semi-transparent glass sheets characterized by a U-shaped section, chosen for its capacity to confer lightness and elegance to the walls, while recalling a concept of minimalism and simplicity typical of the UNIQLO brand.

@Marcello Mariana

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UNIQLO Entrance Box
area90 Sqm
clientCOIMA
locationMilan, Italy
year2024
Piuarch srl VIA PALERMO 1, 20121 MILANO Vat number 13139320157
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