P448 Flagship Store

Five window displays with a surface of over 80 sqm cover the corners between the prestigious via Ponte Vetero and via Cusani, creating an innovative and unconventional store, developed with attention to details and quality materials.

Blue color is the common thread that enlightens the store at night, so that it appears as a bright blue object interacting with the urban context, getting out of the traditional store concept, conferring new meanings and functions to the space.

The urban and industrial identity is predominant in the entrance, with neon art and a double-colored playground floor that welcomes people, evoking the street and urban context as well as the main materials used in producing shoes, rubber.

This multitude of materials and textures creates diverse wefts and patterns of the surfaces that highlight the product contours while keeping a plain and straightforward linearity.

A mix & match of raw materials such as metal mesh and aluminum, that are counterposed to iridescent films and shimmering textiles, as well as a statuesque blue marble, creating a unique contrast with the eclecticism and modernity of the shoes. This contrast also reflects the experimental usage of materials of the brand.

Frosted glass and ultra dark blue lacquering are used together with the natural light to lend transparency and a looking glass effect, further enhanced by a blue-colored-mirrored multifunctional room that fully expresses the strong identity of the brand at first sight, by evoking its iconic electric blue.

© Saverio Lombardi Vallauri

Milan, Italy

2020

Client: NoThanks SPA

Built area: 80 sqm

Retail Concept

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Suggestions

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Alien Blue Light, Pamela Rosenkranz, Kreuzgang Framunster, Zurich, 2018

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Untitled Mirror cubes, Robert Morris

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Colour experiment no. 57, Olafur Eliasson, 2014

448 01

The entrance fully expresses the strong identity of the brand at first sight, by evoking its iconic electric blue.

448 00

A multitude of materials and textures creates diverse wefts and patterns of the surfaces that highlight the product contours while keeping a plain and straightforward linearity.

448 05

An innovative and unconventional store, developed with attention to details and quality materials.

448 02

Frosted glass and ultra dark blue lacquering are used together with the natural light to lend transparency and a looking glass effect.

448 02

A mix & match of raw materials such as metal mesh and aluminum, that are counterposed to iridescent films and shimmering textiles.

448 06

The urban and industrial identity is predominant, with neon art and a double-colored playground floor that welcomes people, evoking the street and urban context.

PIUARCH SRL - VIA PALERMO 1, 20121 MILANO P.IVA: 13139320157 - CODICE FISCALE E NUMERO DI ISCRIZIONE: 13139320157 del Registro delle Imprese della CCIAA di Milano - Rea: 1621047 - CAPITALE SOCIALE : € 10.000 - privacy policy