The new image of CENTRO*Arezzo is inspired by the elements characterizing the logo Coop: the circle and the tape. The dialogue between the pattern of circles – on the façade- and the continuous ribbon –in the layout of the spaces- become the basic elements of the project, creating homogeneity between the internal and external environments. The pattern creates a white, perforated and curved surface, it guides the visitor from the external façade, to the ceiling of the internal route and develops in the vertical surfaces of the inner square. This perforated leather becomes the key figures, it filters natural and artificial light. The tower articulates the façade and marks the main entrance, it recalls the profile of the historic city centre and becomes the sign of CENTRO*Arezzo. The pedestrian entrance is marked by a green axis composed of circular flowerbeds between which runs a paved path.

© Giovanni Hänninen